UX Optimization . Content . Backlinks
Our SEO Approach.
First, we define specific goals for your website conversions, conduct a complete review of your unique selling proposition and market opportunities, and perform an SEO audit to assess your current online strengths and weaknesses. We look at your company’s online performance and conduct an extensive analysis of your top competitors to see what they’re doing right (or wrong).
From there, we’ll develop an online strategy to generate an ongoing stream of new customers. We optimize on-site content for user experience, providing valuable content while keeping the keyword focus of each page in mind. We also optimize the “back end” (technical) aspects to improve search engine visibility.
Whether you’re building a new website or optimizing your existing site, we’ll also create compelling content for maximum conversions. As your long-term growth partner, we review and optimize your campaigns every month, adjusting to continuously improve the quality and quantity of lead flow.
Everything we do is “white hat” and designed for long-term, scalable success — not fly-by-night “tricks” that may or may not work today and that might incur penalties in the future.
STEP # 1.
Research and audit. This is the “getting to know you” phase, where we’ll learn everything we can about your business and your goals. This includes competitive research and keyword research. We evaluate where you are now, we take a look at your competition, we study your buyers, and we evaluate your current tactics. We dig deep into the numbers to see where your current website falls short, addressing UX/UI areas for improvement. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
Step # 2.
Optimize your online properties. Once we’ve learned about your business and your competitive advantage, we help you develop an actionable plan to optimize your site for search engines. This means making the necessary changes to your existing website copy to adhere to best SEO practices, including proper header structure, cross-linking between pages, incorporating the right keyword phrases (identified in step one) and ensuring all technical aspects are in place. Meta descriptions, page titles, canonical tags, and appropriate redirects will be established, and all public-facing content will be submitted to Google for quick indexing.
Step # 3.
Build content to drive traffic. We’ll develop and publish useful content (blogs, news articles and other website assets) created to address specific questions from potential buyers at every stage of the buyer’s journey, from “top of the funnel” (general interest) to “bottom of the funnel” (ready to purchase). Your content calendar will lay out a timeline for blog creation, social media promotions, press releases and link-building. We’ll help you leverage your social media properties to engage new audiences and build a community of loyal followers. Finally, we’ll help you with content syndication, reaching out to industry leaders and media outlets to expand audience reach and grow your online footprint. We’ll identify potential partners and influencers to target for link-building campaigns and PR outreach.
Step # 4.
Analyze and Report. Which channels are delivering the ROI you need? Which efforts are falling short? You won’t be left in the dark with clear, actionable reports built on up-to-date user data. Campaign performance will be constantly monitored against short-term and long-term goals. Regular reports will clearly lay out the status of every campaign and the results generated, allowing you to make course corrections where needed and double down on efforts that are clearly working for your business.
BEST SEO PRACTICE.
We never engage in black hat techniques. While these forbidden tactics may offer short wins, the penalties associated can wreak havoc on your most important rankings in the long-term. We stay on top of trends in the ever-changing SEO space.
Continual training and professional development for all members of the team is one of the many ways we ensure our client’s success. We believe in utilizing best practices that maximize short and long term success.
We develop content and structure website with the user-experience always top of mind. Our SEO specialist team is defined by persistence and tenacity. We never leave potential opportunities on the table, and always keep your core objectives in focus.
Search Engine Optimization Focused on the Bottom Line.
Our SEO and other digital marketing efforts are driven by data and built on results. At the end of the day, you want more customers and more sales, so we don’t keep the focus solely on “more traffic” or “more Facebook likes” and other data points which, alone, are virtually meaningless. We want to help you get the most value for your marketing budget, and we’ll do this by providing clear strategies to leverage multiple marketing channels to create a unified approach designed to gain market share.